Revamping Corporate Gifting: Top 2023 Trends and Ideas
Experience Gifts / Blog
Revamping Corporate Gifting: Top 2023 Trends and Ideas
Corporate gifting is an essential part of any business’s marketing and relationship-building strategies. It’s a way to show appreciation for clients, partners, and employees, and can leave a lasting impression on those who receive the gifts. However, the traditional corporate gifting landscape has become somewhat stale, with the same generic gift ideas being recycled year after year. As we move into 2023, it’s time for companies to revamp their corporate gifting strategies and embrace new trends and ideas that will make an impact.
Why Corporate Gifting is Important for Businesses
Corporate gifting is a way for businesses to show appreciation and build relationships with clients, partners, and employees. A thoughtful gift can leave a lasting impression and can help to solidify a business relationship. It’s also a way to stand out from the competition and show that a business values the people it works with.
Overview of Traditional Corporate Gift Ideas
Traditional corporate gift ideas include things like branded pens, mugs, and calendars. While these gifts can be useful, they are also quite generic and don’t always have a personal touch. Other traditional gift ideas include gift baskets, flowers, and chocolates. While these gifts can be appreciated, they are also quite common and can lack the impact that a more personalized gift can have.
Revamping Corporate Gifting: Top 2023 Trends and Ideas
We will explore the top 2023 corporate gifting trends and provide ideas for impactful gifts that align with these trends. By embracing these trends and ideas, businesses can revamp their corporate gifting strategies and make a lasting impression on their clients, partners, and employees.
Top 2023 Corporate Gifting Trends
The corporate gifting landscape is constantly evolving, and it’s important for businesses to stay up to date with the latest trends. Here are the top corporate gifting trends for 2023:
Experience Gifts
Experience gifts are becoming increasingly popular as people value experiences over material possessions. These gifts can include things like concert tickets, spa treatments, or even travel experiences. Experience gifts provide a personal touch and can create lasting memories for the recipient.
Sustainable Gifts
As consumers become more environmentally conscious, businesses are starting to embrace sustainability in their corporate gifting strategies. Sustainable gifts can include things like reusable water bottles, bamboo straws, or eco-friendly tote bags. These gifts show that a business is committed to sustainability and can help to build a positive reputation.
Personalized Gifts
Personalized gifts are a great way to show that a business values the recipient and has taken the time to create something unique for them. Personalized gifts can include things like monogrammed stationery, customized phone cases, or even personalized artwork. These gifts show that a business has gone above and beyond to create something special for the recipient.
Ideas for Impactful Corporate Gifts in 2023
Here are some creative and impactful corporate gift ideas that align with the top 2023 corporate gifting trends:
Experiential Gift Boxes
Experiential gift boxes are a way to provide a unique and personalized experience for the recipient. These boxes can include things like concert tickets, wine tastings, or cooking classes. By curating a personalized experience for the recipient, businesses can create a lasting impression.
Sustainable Swag Bags
Sustainable swag bags are a way to provide eco-friendly gifts that are both practical and stylish. These bags can include things like reusable water bottles, bamboo straws, or even seed packets. By providing sustainable gifts, businesses can show that they are committed to the environment and building a positive reputation.
Customized Artwork
Customized artwork is a unique and personalized gift that can create a lasting impression.
The Importance of Revamping Corporate Gifting
Corporate gifting has been a staple of business relationships for decades, but it’s important for companies to understand that traditional corporate gifts may not always be the most effective strategy. In fact, relying solely on generic gifts can come across as thoughtless and even insincere. That’s why it’s essential for companies to revamp their corporate gifting strategies and modernize their approach.
Benefits of Modernizing Corporate Gifting
Building Stronger Relationships
Modernizing corporate gifting can help to build stronger relationships with clients, partners, and employees. By showing that a business is willing to go the extra mile to provide personalized and meaningful gifts, it can create a positive impression and lead to stronger connections.
Creating Lasting Impressions
Modernizing corporate gifting can also help to create lasting impressions on recipients. Instead of receiving a generic gift that will be quickly forgotten, personalized and thoughtful gifts can create a positive association with the business that will be remembered long after the gift is received.
Standing Out from Competitors
Modernizing corporate gifting can help a business stand out from its competitors. By providing unique and creative gifts that align with current trends, a business can differentiate itself from others in the industry and create a memorable impression.
Examples of Modern Corporate Gifting
Personalized Gift Boxes
Personalized gift boxes are a great way to provide a customized and meaningful gift that aligns with the recipient’s interests. These boxes can include items like skincare products, gourmet snacks, or even tech gadgets, all personalized to suit the recipient’s preferences.
Experiences
Experience gifts are becoming increasingly popular, as people value experiences over material possessions. These gifts can include things like concert tickets, cooking classes, or even a weekend getaway. By providing an experience rather than a physical gift, businesses can create a lasting memory for the recipient.
Sustainable Gifts
Sustainable gifts are another modern gifting strategy that can help businesses show their commitment to the environment. These gifts can include things like reusable water bottles, eco-friendly tote bags, or even a donation to an environmental charity on behalf of the recipient.
In conclusion, modernizing corporate gifting strategies can have a significant impact on a business’s relationships with clients, partners, and employees. By providing personalized and meaningful gifts that align with current trends, a business can create a lasting impression and stand out from its competitors.
Top 2023 Corporate Gifting Trends
The world of corporate gifting is constantly evolving, and businesses need to stay up-to-date with the latest trends to ensure that their gifts are impactful and relevant. Here are some of the top corporate gifting trends for 2023:
The Rise of Eco-Friendly Gifts
As consumers become increasingly aware of their impact on the environment, eco-friendly gifts are becoming more popular in the corporate gifting landscape. Businesses are looking for sustainable alternatives to traditional corporate gifts, and eco-friendly options like reusable water bottles, recycled notebooks, and solar-powered chargers are gaining in popularity.
Example – Reusable Coffee Cups
One example of an eco-friendly corporate gift is a reusable coffee cup. With more and more people choosing to bring their own cups to coffee shops to reduce waste, a branded reusable coffee cup is a practical and eco-conscious gift that recipients are sure to appreciate.
Personalization
Personalization has been a trend in the corporate gifting space for a while now, but it’s set to become even more important in 2023. Businesses are looking for ways to create more personalized experiences for their clients, partners, and employees, and this is translating into the gifting space.
Example – Customized Tech Gadgets
One example of a personalized corporate gift is a customized tech gadget. Businesses can create custom phone cases, laptop sleeves, or even USB drives with their logo or a personalized message. This not only provides a practical gift, but also creates a personal connection with the recipient.
Inclusivity
Inclusivity is a growing trend in all aspects of business, including corporate gifting. Businesses are becoming more aware of the need to provide gifts that are inclusive of all recipients, regardless of their gender, race, or background.
Example – Donation to a Diversity and Inclusion Charity
One example of an inclusive corporate gift is a donation to a diversity and inclusion charity. This not only shows the recipient that the business values diversity, but also provides a tangible benefit to a cause that aligns with their values.
Experiential Gifts
Experiential gifts are becoming increasingly popular in the corporate gifting landscape, as people value experiences over material possessions. Businesses are looking for ways to provide unique and memorable experiences for their clients, partners, and employees.
Wine Tasting Experience
One example of an experiential corporate gift is a wine tasting experience. This provides a fun and interactive experience that is sure to create lasting memories for the recipient.
Personalized Self-Care Kits
Self-care has become increasingly important in our fast-paced, stress-filled lives, and a personalized self-care kit can be a great way to show recipients that you care about their well-being. These kits can include items like aromatherapy candles, bath salts, face masks, and other relaxation tools, all personalized with the recipient’s name or initials.
Aromatherapy Diffuser
One example of a personalized self-care gift is an aromatherapy diffuser. Businesses can customize the diffuser with the recipient’s name or logo and include a selection of essential oils. This not only provides a relaxing and personalized experience, but also aligns with the trend of personalization.
Virtual Cooking Classes
As more and more people work from home, virtual experiences are becoming increasingly popular. A virtual cooking class can be a fun and interactive way to engage with clients or employees and provide a unique and memorable experience. Businesses can choose a cuisine or theme that aligns with the recipient’s interests and provide all the necessary ingredients and instructions.
Sushi Making Class
One example of a virtual cooking class is a sushi making class. Businesses can provide the ingredients and equipment necessary to make sushi, along with a professional chef to guide the participants through the process. This provides a fun and interactive experience that aligns with the trend of experiential gifts.
Customized Tech Accessories
As we become increasingly reliant on technology, customized tech accessories are becoming more popular in the corporate gifting space. Businesses can create customized phone cases, laptop sleeves, or even wireless chargers with their logo or a personalized message.
Customized PopSocket
One example of a customized tech accessory is a PopSocket. Businesses can create custom PopSockets with their logo or a personalized message. This not only provides a practical gift, but also creates a personal connection with the recipient.
Mojo Gift: An Exceptional Choice for Corporate Gifting
Mojo Gift is a leading provider of experience gift cards that are perfect for corporate gifting. With a wide range of gift cards to choose from, recipients can indulge in a range of experiences, from spa treatments and fine dining to thrilling adventure activities and cultural events.
What makes Mojo Gift stand out is its global redeemability feature, which allows recipients to choose from thousands of experiences around the world, making it a truly unique and memorable gift. Additionally, Mojo Gift’s gift cards are valid for two years, providing recipients with ample time to plan and enjoy their chosen experiences.
Companies can also personalize each gift card to suit their specific needs, such as adding a custom message or branding. This makes Mojo Gift an ideal choice for corporate gifting, as it offers a personalized touch that is sure to leave a lasting impression on recipients.
Mojo Gift has worked with many companies across various industries to provide exceptional corporate gifting solutions. Whether it’s for rewarding employees, showing appreciation to clients, or building relationships with partners, Mojo Gift’s experience gift cards offer a memorable and impactful gifting option.
Here are just a few examples of the experiences that can be enjoyed with Mojo Gift in different countries:
Private Cooking Class with a Celebrity Chef
Enjoy a personalized cooking class with a celebrity chef in your own home or at a designated location. This experience is available in the United States, United Kingdom, France, and Australia.
Wildlife Safari
Embark on an unforgettable safari experience in Kenya, Tanzania, or South Africa, where you can witness majestic animals in their natural habitat.
Hot Air Balloon Ride
Experience the thrill of soaring high above the ground with a hot air balloon ride over beautiful landscapes in Turkey, Egypt, and Morocco.
Scuba Diving Excursion
Explore the fascinating underwater world with a scuba diving excursion in Thailand, the Philippines, or Egypt.
Wine Tasting Tour
Indulge in a wine tasting tour through beautiful vineyards in Italy, Spain, Portugal, or Argentina.
Wellness Retreat
Relax and rejuvenate with a wellness retreat in Bali, Thailand, or Morocco, where you can enjoy yoga, meditation, spa treatments, and more.
Private Art Lesson
Take a private art lesson with a renowned artist in France, Italy, or the United Kingdom, and discover your inner creativity.
Cultural Tour
Immerse yourself in the local culture with a cultural tour of Morocco, Egypt, Jordan, or Turkey, where you can visit ancient ruins, museums, and historic landmarks.
Adventure Sport
Get your adrenaline pumping with an adventure sport like rock climbing, bungee jumping, or white-water rafting in New Zealand, South Africa, or Brazil.
Gastronomy Tour
Savor the flavors of the local cuisine with a gastronomy tour through Mexico, Peru, or Lebanon, where you can enjoy street food, fine dining, and everything in between.
These experiences are just a small selection of what Mojo Gift has to offer, and they can be personalized to fit the needs of individual companies looking to give unique and memorable corporate gifts.
Making Corporate Gifting Sustainable
As companies continue to prioritize sustainability, it’s crucial that their corporate gifting strategies reflect this shift towards eco-friendliness. In fact, sustainable corporate gifting has become a top priority for many businesses looking to reduce their environmental impact and improve their social responsibility.
The Importance of Sustainability in Corporate Gifting
Sustainability is no longer just a buzzword – it’s becoming a core value for many companies. Consumers are increasingly concerned about the environmental impact of the products they purchase, and this includes corporate gifts. By prioritizing sustainability in their corporate gifting strategies, companies can show their commitment to reducing waste and promoting environmentally friendly practices.
Exploration of Eco-Friendly Corporate Gift Ideas
There are plenty of eco-friendly corporate gift ideas to choose from, depending on the company’s values and budget. For example, companies can opt for reusable drinkware, such as stainless steel water bottles or bamboo coffee cups. Other options include sustainable and ethical apparel made from organic cotton or recycled materials. Companies can also choose to give gifts that have a positive social impact, such as fair trade chocolates or coffee.
Explanation of How Companies Can Prioritize Sustainability in Their Corporate Gifting Strategies
In addition to selecting eco-friendly gifts, there are several other ways companies can prioritize sustainability in their corporate gifting strategies. For example, companies can opt for gifts that are locally sourced, reducing the carbon footprint associated with shipping and transportation. Companies can also choose to work with suppliers who prioritize sustainable practices and use eco-friendly packaging materials.
By making sustainability a priority in their corporate gifting strategies, companies can not only reduce their environmental impact but also enhance their reputation as socially responsible organizations. Sustainable corporate gifting is not just a trend – it’s a necessity in today’s business world.
How to Implement a Revamped Corporate Gifting Strategy
Revamping a corporate gifting strategy can be a daunting task, but it’s necessary for companies looking to stay competitive in today’s business world. To successfully implement a modernized corporate gifting strategy, companies should follow these steps:
Set clear goals and objectives for the new gifting strategy. This includes determining the budget, identifying the target audience, and selecting appropriate gifts.
Research and analyze the latest corporate gifting trends and ideas, as well as the company’s own values and brand identity. This will help ensure that the new gifting strategy is aligned with the company’s overall goals and values.
Consider the logistics and operations of the gifting process, including procurement, packaging, and distribution. This includes ensuring that gifts are delivered in a timely and efficient manner.
Communicate the new gifting strategy to all relevant stakeholders, including employees, suppliers, and clients. This includes explaining the reasoning behind the new strategy and highlighting the benefits.
Benefits and Challenges of Revamping Corporate Gifting
Revamping a corporate gifting strategy can have numerous benefits, including increased employee engagement, enhanced brand reputation, and improved relationships with clients and suppliers. However, there may also be challenges, such as resistance from employees or difficulty in selecting appropriate gifts.
Tips for Successful Implementation of a New Corporate Gifting Strategy
To ensure the successful implementation of a new corporate gifting strategy, companies should consider the following tips:
Involve employees in the gifting process to increase engagement and ensure that gifts are appropriate for the target audience.
Monitor and analyze the results of the new gifting strategy to determine its effectiveness and identify areas for improvement.
Stay up-to-date with the latest corporate gifting trends and ideas to ensure that the strategy remains relevant and effective.
Prioritize sustainability in the gifting process by selecting eco-friendly gifts and suppliers and reducing waste.
By following these steps and tips, companies can successfully implement a modernized corporate gifting strategy that aligns with their values, engages employees, and enhances relationships with clients and suppliers.
Revamping Corporate Gifting for 2023 and Beyond
In addition to selecting eco-friendly gifts, there are several other ways companies can prioritize sustainability in their corporate gifting strategies. For example, companies can opt for gifts that are locally sourced, reducing the carbon footprint associated with shipping and transportation. Companies can also choose to work with suppliers who prioritize sustainable practices and use eco-friendly packaging materials.
By making sustainability a priority in their corporate gifting strategies, companies can not only reduce their environmental impact but also enhance their reputation as socially responsible organizations. Sustainable corporate gifting is not just a trend – it’s a necessity in today’s business world.
How to Implement a Revamped Corporate Gifting Strategy
Revamping a corporate gifting strategy can be a daunting task, but it’s necessary for companies looking to stay competitive in today’s business world. To successfully implement a modernized corporate gifting strategy, companies should follow these steps:
Set clear goals and objectives for the new gifting strategy. This includes determining the budget, identifying the target audience, and selecting appropriate gifts.
Research and analyze the latest corporate gifting trends and ideas, as well as the company’s own values and brand identity. This will help ensure that the new gifting strategy is aligned with the company’s overall goals and values.
Consider the logistics and operations of the gifting process, including procurement, packaging, and distribution. This includes ensuring that gifts are delivered in a timely and efficient manner.
Communicate the new gifting strategy to all relevant stakeholders, including employees, suppliers, and clients. This includes explaining the reasoning behind the new strategy and highlighting the benefits.
Benefits and Challenges of Revamping Corporate Gifting
Revamping a corporate gifting strategy can have numerous benefits, including increased employee engagement, enhanced brand reputation, and improved relationships with clients and suppliers. However, there may also be challenges, such as resistance from employees or difficulty in selecting appropriate gifts.
Tips for Successful Implementation of a New Corporate Gifting Strategy
To ensure the successful implementation of a new corporate gifting strategy, companies should consider the following tips:
Involve employees in the gifting process to increase engagement and ensure that gifts are appropriate for the target audience.
Monitor and analyze the results of the new gifting strategy to determine its effectiveness and identify areas for improvement.
Stay up-to-date with the latest corporate gifting trends and ideas to ensure that the strategy remains relevant and effective.
Prioritize sustainability in the gifting process by selecting eco-friendly gifts and suppliers and reducing waste.
By following these steps and tips, companies can successfully implement a modernized corporate gifting strategy that aligns with their values, engages employees, and enhances relationships with clients and suppliers.
Finally, we’ve outlined the steps companies can take to successfully implement a modernized corporate gifting strategy, along with tips for successful implementation.
As we move forward, it’s important for companies to keep up with the changing landscape of corporate gifting and prioritize strategies that align with the current trends. By revamping their corporate gifting strategies, companies can increase employee and customer satisfaction, build stronger relationships, and differentiate themselves from competitors. So, let’s start revamping our corporate gifting strategies now and stay ahead of the curve in 2023 and beyond.
Find the best gift ideas in our Mojo Gift cards
FREQUENTLY ASKED QUESTIONS
Corporate gifting is the act of giving gifts to clients, employees, or business partners as a token of appreciation. It is important because it can help strengthen business relationships, increase brand loyalty, and improve customer retention.
Companies can prioritize sustainability by choosing eco-friendly gift options, such as reusable or recyclable products, and by supporting local businesses. They can also opt for digital or experiential gifts that don't produce physical waste.
Some unique corporate gift ideas include personalized journals or planners, portable phone chargers, reusable water bottles, custom-branded socks, or gift cards for experiences like cooking classes, wine tastings, or spa treatments.
While not necessary, personalizing corporate gifts can make them more meaningful and memorable for the recipient. Companies can personalize gifts by adding custom branding or including a handwritten note.
Yes, there are tax implications for corporate gifting. In the United States, businesses can deduct up to $25 per recipient per year for gifts deemed as business expenses. However, gifts of cash or near-cash items such as gift cards may be subject to additional tax rules. It's important to consult with a tax professional for specific guidance.
Mojo Gift cards are global experience gift cards that can be used all around the world. Purchase a gift card and ship it for free to the lucky receiver. THey can then choose from thousands of experiences around the globe.
