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Exploring the Rise of eGift Cards – Market report 2024

Experience Gifts / Blog

Trends, Benefits, Evolution of (Experience) Gift Cards

The world of gift-giving has evolved tremendously with the advent of eGift cards. As a rapidly growing segment in the gift card market, eGift cards represent a fusion of convenience and personalization that caters to the modern consumer’s needs. This article delves into the burgeoning eGift card market, examining its growth, popularity, benefits, and disadvantages, while highlighting how is redefining gift experiences.

The Soaring Popularity of eGift Cards

eGift cards have emerged as the fastest-growing segment in the gift card market, capturing a significant 47% market share as of 2019. This trend reflects a shift in consumer preferences, where digital solutions and instant gratification are highly valued. Notably, the U.S. gift card market is on a trajectory of robust growth, with a projected compound annual growth rate (CAGR) of 10.49%, potentially reaching a market value of around USD 764.35 billion by 2030.

Millennial Influence

A key driver of eGift card popularity is the Millennial demographic. This group is the most likely to purchase and redeem gift cards online, underscoring the significance of digital platforms in contemporary retail strategies.

Advantages and Challenges of eGift Cards


eGift cards offer numerous benefits:

  • Ease of Use: Their digital nature makes them simple to purchase and send.
  • No Cash or Credit Card Needed: This feature adds a layer of convenience.
  • Freedom of Choice: Recipients enjoy the liberty to choose their preferred items or experiences.


However, there are some disadvantages:

  • Potential Fees: Some eGift cards come with additional costs.
  • Risk of Wasted Funds: If not used, the value of the card can go to waste.
  • Perception Issues: They may be viewed as impersonal gifts by some recipients. A Trailblazer in Experience Gifts

Mojo-gift stands out in the eGift card market by offering more than just a monetary value. It presents a unique proposition – the gift of unforgettable experiences. With a wide array of experiences available in over 65 countries, Mojo Gift allows your loved ones to choose their adventure, making the gift both personal and memorable.

Tailored Experiences

Whether it’s for birthdays, corporate incentives, or special occasions for him or her, offers personalized experiences that go beyond traditional gift-giving. This approach aligns with the modern consumer’s desire for customized and meaningful gifts.

The Impact of eGift Cards on Retail and Consumer Behavior

eGift cards are revolutionizing the retail sector, influencing both consumer behavior and business strategies. Their digital nature caters to the tech-savvy generation, facilitating instant gifting and redemption. This convenience factor plays a significant role in their growing popularity, especially during holiday seasons and special events. Retailers are also benefiting from the trend, as eGift cards can lead to increased sales and customer engagement.

Changing Shopping Patterns

With eGift cards, consumers are more inclined to explore new products and services, potentially leading to broader shopping experiences. This shift is particularly evident in the way millennials use eGift cards, often exploring options they wouldn’t have considered with traditional payment methods.’s Unique Position in the Market has capitalized on the eGift card trend by offering an innovative product – experience-based gifts. Unlike traditional gift cards that limit recipients to specific retailers or items, Mojo’s offerings provide the gift of choice and adventure. This model aligns well with the growing consumer preference for experiences over material possessions.

Expanding Market Reach’s strategy of offering experiences in over 65 countries not only caters to a global audience but also adds an international flair to gift-giving. This wide-reaching approach helps in capturing a diverse market, appealing to individuals seeking unique and personalized gifts.

The Future of eGift Cards

Looking ahead, the eGift card market is poised for continued growth and evolution. Innovations in technology, like augmented reality and virtual experiences, could further enhance the appeal of eGift cards. Additionally, as consumers increasingly value sustainability and ethical practices, eGift cards that align with these values could see a surge in popularity.

Sustainability and Ethical Considerations

Eco-friendly and socially responsible eGift options, like those offered by Mojo Gift are becoming more important to consumers. As the market evolves, providers that prioritize sustainability and ethical practices are likely to gain a competitive edge.

Corporate Gifting: A New Frontier for eGift Cards

In the realm of corporate gifting, eGift cards are gaining traction as a versatile and appreciated option. Companies are increasingly turning to digital gift solutions like Mojo Gift corporate experience gifts to reward employees, thank clients, or incentivize partners. The appeal lies in their flexibility – recipients can choose experiences that resonate personally, enhancing the value of the gift.

Boosting Employee Morale and Client Relations

eGift cards in the corporate sector serve as effective tools for building positive relationships. They offer a way to acknowledge achievements, celebrate milestones, or simply express appreciation, contributing to improved morale and loyalty.

Personalization: The Key to eGift Card Success

In a world where personalization is highly prized, eGift cards offer a unique advantage., for instance, allows for a highly personalized gifting experience. By offering diverse experiences tailored to individual preferences, eGift cards become more than just a monetary gift; they become a thoughtful gesture that resonates with the recipient’s interests and desires.

Enhancing Customer Experience

Personalized eGift cards can significantly enhance the customer experience. By providing choices and flexibility, they cater to the individual needs of recipients, making the gift-giving process more thoughtful and meaningful.


eGift cards represent a dynamic and growing segment in the gift card market, driven by their convenience, flexibility, and the shift towards digital solutions. As consumer preferences evolve, eGift cards, especially those offering personalized experiences like those from, are set to play an increasingly significant role in both personal and corporate gifting. With their ability to provide tailored experiences and adapt to changing market trends, eGift cards are not just a passing trend but a transformative element in the future of gifting.

A Gift from Us

We’re passionate about providing unique and thoughtful gifts, and we’re thrilled to have you as part of our Mojo Gift family.

As our treasured guest, you’ll receive free worldwide shipping for life, plus a fantastic 10% discount on your first order. All you have to do is leave us your email address, and you’ll get access to these incredible benefits with every purchase you make from our store.

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