Mojo Gift

RESEARCH & DATA

47 Corporate Gifting Statistics for 2026

Market size, employee preferences, ROI data, redemption rates, and budget trends — compiled from leading research institutions and updated for 2026.

By Sarah Mitchell, Head of Content at Mojo Gift · Updated March 2026 · Last verified: March 2026

MARKET SIZE

1. Corporate Gifting Market Statistics

€5.4B

Global corporate gifting market size by 2026

Source: Mordor Intelligence, Corporate Gifting Market Report 2025

8.1% CAGR

Annual growth rate of the corporate gifting market 2021–2026

Source: Grand View Research, 2024

€1.2B

Corporate gifting market in the UK alone

Source: BPMA, 2024

63%

of companies increased their gifting budget in 2025

Source: Incentive Research Foundation, 2025

3×

Gifting budget growth for remote-first companies vs office-first companies 2022–2025

Source: SHRM Research, 2025

€847

Average annual gifting spend per employee at companies with formal gifting programmes

Source: WorldatWork, 2024

EMPLOYEE PREFERENCES

2. What Employees Actually Want

68%

of employees prefer experience gifts over physical gifts

Source: Incentive Research Foundation, 2025

87%

of employees say recognition impacts their desire to stay at a company

Source: Gallup, State of the Workplace 2025

4.6×

Employees who feel genuinely recognised are 4.6× more likely to be high performers

Source: Gallup & Workhuman, 2023

71%

of employees say receiving a gift from their employer makes them feel valued

Source: SHRM Employee Recognition Survey, 2024

89%

of HR leaders say personalised gifts outperform generic ones for engagement

Source: Deloitte Workplace Survey, 2024

52%

of employees report keeping/using experience gifts vs 31% for physical gifts

Source: Incentive Research Foundation, 2024

REDEMPTION RATES

3. Gift Redemption & Effectiveness

94%

Average redemption rate for digital experience gifts

Source: Mojo Gift Platform Data, 2025

23%

Average redemption rate for physical corporate gifts

Source: PPAI Research, 2024

67%

of unredeemed physical gifts are given away, donated, or thrown out

Source: Nudge Research, 2024

91%

of employees who received an experience gift recalled it 6 months later (vs 44% for physical gifts)

Source: Incentive Research Foundation, 2024

3.7×

Higher social sharing rate for experience gifts vs physical gifts

Source: Cornell Psychology of Experience Research, 2023

78%

of recipients say they discussed their experience gift with a colleague

Source: Mojo Gift Survey, n=500, 2025

ROI & BUSINESS IMPACT

4. Corporate Gifting ROI Statistics

3.2×

Average ROI of structured gifting programmes vs ad-hoc gifting

Source: Incentive Research Foundation, 2025

56%

Reduction in employee turnover at companies with formal recognition programmes

Source: SHRM, 2024

€15,000

Average cost to replace a mid-level employee (used in ROI calculations)

Source: Deloitte, 2024

21%

Improvement in profitability at companies with high employee engagement

Source: Gallup Meta-analysis, 2023

41%

Reduction in absenteeism at companies with strong recognition cultures

Source: Gallup, 2024

14%

Increase in individual productivity when employees receive regular recognition

Source: Harvard Business Review, 2023

BUDGETS & TRENDS

5. Corporate Gifting Budget Trends

72%

of HR leaders plan to increase their gifting budget in 2026

Source: WorldatWork Recognition Survey, 2025

€50–€150

Most common gift value range for employee milestone gifts

Source: SHRM, 2024

43%

of companies now use a dedicated gifting platform (up from 18% in 2021)

Source: Forrester Research, 2024

3×

Expected growth in experience gifting as a share of total corporate gifting spend by 2028

Source: Mordor Intelligence, 2025

91%

of companies that switched from physical to experience gifts reported higher employee satisfaction

Source: Incentive Research Foundation, 2025

REMOTE WORK

6. Remote Gifting Statistics

58%

of HR managers say remote work has made employee gifting more important

Source: SHRM, 2024

€2.1B

Estimated size of the remote employee gifting market by 2027

Source: Grand View Research, 2024

34%

of remote employees say they feel less recognised than office-based colleagues

Source: Gallup, 2024

89%

of HR leaders say digital gift delivery is now their preferred gifting method

Source: WorldatWork, 2025

4.2×

Growth in international gift sending by European companies since 2020

Source: Mojo Gift Platform Data, 2025

FAQ

Common questions about corporate gifting data

What is the corporate gifting market size?

The global corporate gifting market is valued at approximately €5.4B in 2026, growing at 8.1% CAGR. The UK market alone is worth an estimated €1.2B.

What ROI can companies expect from corporate gifting?

Companies with structured gifting programmes see 3.2× better ROI than ad-hoc gifting, primarily through reduced turnover and improved engagement scores.

How much do companies spend on employee gifts?

Companies with formal programmes spend an average of €847 per employee annually. The most common individual gift value range is €50–€150.

What is the average redemption rate for corporate gifts?

Experience gifts achieve approximately 94% redemption rates on platforms like Mojo Gift, compared to 23% for physical corporate gifts.

Do employees prefer experience gifts or physical gifts?

68% of employees prefer experience gifts. Physical gifts are kept/used by 31% of recipients vs 52% for experience gifts.

Data compiled from publicly available research. Sources include Gallup, SHRM, Incentive Research Foundation, Deloitte, Mordor Intelligence, Harvard Business Review, and Mojo Gift platform data. Last updated: March 2026.

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